Target Affiliate Program: How It Works & Payouts For 2022 (2024)

Whether you’re a blogger or an influencer, affiliate marketing can be a lucrative way to earn passive income off your website or social media platform.

While you may already be an Amazon affiliate, the Target affiliate program deserves your consideration.

The Target affiliate program offers competitive commissions on some of the brand’s most popular product categories and its commissions increase as your sales volume goes up.

But is the program right for you?

For certain affiliates, it’s a financially smart move, with the potential to create a healthy passive income.

For others, it could mean a lot of effort and investment with little returns.

Read on to learn more about the Target affiliate program to decide if it’s the right choice for you.

  • What is the Target Affiliate Program?
  • How Does the Target Affiliate Program Work?
    • Earn When You Promote Target Products
  • How Much Can You Make From the Target Affiliate Program?
  • Who Should Join the Target Affiliate Program?
    • Website Owners
    • Social Media Influencers
    • Bloggers
  • What You Get From the Target Affiliate Program
    • Target Affiliate Program Commissions
  • Is the Target Affiliate Program Worth It?
    • Pros
    • Cons
    • Conclusion
  • How to Join the Target Affiliate Program
    • Requirements
  • How Long Does it Take to Get Approved for the Target Affiliate Program?
  • Wrapping Up

What is the Target Affiliate Program?

The Target Affiliate Program, also known asthe Partners Program, is an affiliate marketing structure that allows content creators to market Target products and earn commissions.

Creators market products, linking their followers to the online Target store, and when their followers make a purchase, they get a percentage of the sale.

How Does the Target Affiliate Program Work?

The Target affiliate program is fairly straightforward and works much as other affiliate programs do.

It’s easy to join and almost everyone is accepted.

There are no fees to join the program.

Once you join, you’ll be given unique, tracked links to use to promote Target products.

Earn When You Promote Target Products

If you have a following, you can promote Target products.

You can use text links, widgets, banners, and more to direct your visitors to the Target website.

When your followers use your affiliate link, a cookieis set on their browser.

This cookie lasts for seven days.

If they make a purchase within this seven-day window, then you’ll get a commission or a small percentage of the sales.

The person doesn’t have to buy the product you initially linked them to.

You’ll get a commission on any product they buy from Target during those seven days.

Also, unlike other programs, you’ll earn every time the person makes a purchase during the seven-day window, not just the first purchase.

How Much Can You Make From the Target Affiliate Program?

How much you can earn through the Target affiliate program depends on quite a few factors.

While you can earn up to 8% in commissions, you will often earn less.

Different categories have different commission rates and rates go up as your sales volume increases.

As the commission structure varies by product category, your earnings will vary based on the types of products you promote.

Additionally, big-ticket items have the potential to bring in more revenue per sale, but less expensive items may sell in higher numbers.

Target has an E.P.C. (Earnings Per 100 Clicks) of $12-13.

This means that for every 100 click-throughs you get on an affiliate link, you’re estimated to earn between $12 and $13.

Who Should Join the Target Affiliate Program?

Almost any type of creator who has a following is a good candidate for the Target affiliate program.

Below are a few of the most common types of creators who would be a good fit for the program.

Website Owners

If you own a website, it only makes sense that you would utilize affiliate marketing to bring in commissions and make money off your website.

You can do a product review or make a recommendation.

You can easily link your visitors to the Target site so that you can start earning.

Social Media Influencers

Social media influencers with a decent number of followers are in a unique position for affiliate marketing.

As an influencer, you have a built-in audience who trusts you and your recommendations.

You can use reviews or product suggestions to help promote Target products.

However, as an influencer, you don’t want to turn off your audience.

Be sure to only promote products you would use yourself.

Stay within your niche.

For example, if your posts revolve around beauty tips, you shouldn’t promote camping products.

Finally, be sure not to bombard your followers with affiliate posts.

They come to you for your content, but if your posts start to feel too sales-y, they’ll be turned off and you’ll lose followers.


People come to bloggers for advice, tips, and recommendations.

If you’ve used your blog to establish yourself as an expert in your niche, you’re in a unique position to review and recommend products.

Because your readers see you as an expert, they’ll trust your opinions.

Just be sure to only recommend products that you like, otherwise, you may turn people off once your recommendation falls short.

What You Get From the Target Affiliate Program

As a member of the Target affiliate program, you can earn up to 8% in commission for products you sell by sending your followers to the Target site.

Target Affiliate Program Commissions

Target structures its commissions using two methods – by the number of orders you get each month and the categories where you sell.

Commission By Monthly Orders

The more you sell the more you make.

This is true of every affiliate program.

Target takes this idea one step further by raising your commission once you reach certain monthly sales thresholds.

For example, you’ll start at a lower percentage, but as your sales in a category increase, your commission will go up as well.

For example, if you sell less than ten products in a category, you may only earn 5% in commissions.

Once you sell over 10,000, you have the potential to earn 8%.

Commission By Category

Not all categories have the same commission structure.

While you can potentially earn up to 8% commission, that isn’t always the case.

In certain categories, such as health and beauty, it doesn’t matter how many items you sell each month, you’ll always earn a flat 1% commission.

Some categories offer no commission, such as groceries, toys, and baby products.

No matter how many of these products you sell, you won’t earn anything.

If you’re thinking of joining the Target affiliate program, you need to study the commission structure carefully.

The products in your niche may get little or no commission, and it won’t be worth it for you.

However, if your niche fits well with one of the higher commission categories, it can be worth it.

Is the Target Affiliate Program Worth It?

There are a lot of factors to consider when deciding whether the Target affiliate program is worth it.

While there’s no fee to join, you may still spend time and money creating content that will get you little return on your investment.

Consider these pros and cons before deciding if the program is a good fit for your business.


  • Can potentially earn higher commission rates with more products sold
  • No fees or barriers to entry
  • Large selection of products with brand names, unlike theAmazon affiliate program
  • Cookie lasts seven days
  • All purchases within the seven-day cookie earn a commission
  • Target is a trusted brand
  • You can register multiple websites


  • Some categories have low or no commission rates
  • Not profitable for sites with most traffic coming from outside the United States


Whether the Target affiliate program will work for you depends on a few factors.

First, you need to be in the right niche.

If the products you recommended aren’t in one of Target’s supported categories, then you won’t earn a commission.

Next, your sales volume is a deciding factor.

If you can’t sell enough of a product to move to a higher commission rate, you may be putting a lot of time, effort, and money into creating content that will give you little in return.

Overall, if you can recommend products in one of Target’s higher-earning categories, it’s worth it.

The $12-13 EPC is a decent conversion rate.

Target also does a lot to support each affiliate partner, such as sending out a weekly affiliate newsletter with deals, tips, and suggestions to help you make sales.

How to Join the Target Affiliate Program

Joining the Target affiliate program is relatively easy.

You just have to fill out an application.

You’ll be applying with Impact Radius, the company that manages Target’s affiliate program.

Even if you already have an Impact Radius account, you still need to apply through the Target website.

The application is quick and simple.

You’ll input your personal information and some basic information about your business, including what channels you plan to use for marketing.

You can have it completed in less than ten minutes.


Target only has a few basic requirements for joining its affiliate program.

Just ensure that you meet the following guidelines and you’ll be ready to go not long after you sign up.

Family-Friendly Website

Target asks that your website be family-friendly.

That means that all language should be G-rated.

Your site shouldn’t have any vulgar or suggestive content.

Hate speech and other malicious content are also not allowed.

Traffic From the US

The bulk of your traffic must come from the United States.

When you apply, Target will check your website and social media channels to see where most of your traffic and followers are from.

As long as you have mostly US visitors, you’ll be accepted.

How Long Does it Take to Get Approved for the Target Affiliate Program?

You may be ready to get started immediately with the Target affiliate program, but you’ll have to wait until you get approved.

Most applicants hear back from the brand within a few business days, but it may take longer depending on how many applications they have.

If you get rejected, don’t give up.

Try to figure out why you were rejected.

You can make improvements to your website or social media channel and work on growing your traffic or following.

Once your site has grown, you can always apply again.

Wrapping Up

Joining the Target affiliate program has the potential to be profitable for your business.

Be sure to carefully consider your niche and your following to ensure that you have the potential to earn before you put your time and effort into the program.

If you have enough followers to make enough sales, you can earn a decent amount in commissions, especially if you sell in one of the higher-earning categories.

Target is a trusted brand and you should have little difficulty getting your followers to make a purchase.

Target Affiliate Program: How It Works & Payouts For 2022 (2024)
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